Latest News
July 2010
Vernon Chalmers will be presenting a part-time 20-hour SEO for Online Visibility short course at Cape Peninsula University of Technology's Graduate Centre for Management (Green Point Campus) on Saturday mornings from 21 August 2010.
Learn why and how to optimise your website and web presence. Consultants, small business owners, entrepreneurs, marketing and public relations practitioners must have a hands-on SEO capability for optimising brands, blogs and websites.
Core learning areas
- Understanding of the online marketing / social media environment
- Developing an Internet Marketing plan for your brand / business / department
- Preparing a blog / website for leveraging online visibility
- Search Engine Marketing and Search Engine Optimisation (SEO)
- Content and blogging strategy / deployment / curation
- Analytics - measuring online visitation
Motivation for the design / development of this course
This course was designed and developed by Vernon Chalmers after years of extensive online application and research involving the following areas:
- SEO / SEM models and application
- Client needs-analysis and website development
- Private SME consultations / training sessions
- Social Media strategy and day-to-day deployment
- Various academic and business courses / presentations
- Development of a results-driven training / execution model
Download / view the official CPUT short course outline
Course Fee
R3 000-00 per person
Contact Me for more information
Vernon Chalmers will be lecturing the full and part-time Management Practice IV module for the BTech Public Relations Management course at CPUT during the second semester 2010.
The Public Relations Management diploma and degree programmes are facilitated via the CPUT faculty of Design and Informatics
Head of department: Prof Johann van der Merwe.
Vernon Chalmers will be presenting the third e-Marketing Essentials course for Kumalogreen in Johannesburg at the Benvenuto Conference Centre on 4 / 5 October 2010.
How to use the most powerful marketing tool available - the secrets to effectively marketing on the Internet.
E-marketing is your most powerful, cost effective marketing tool. Gain insight into proven, effective and profitable internet marketing / SEO tips, tactics and tools that will help you achieve your online goals.
Who should attend?
The course is designed for both marketing professionals and non-specialists, who would like to gain insight into the latest e-marketing concepts and tactics
What will I learn?
On completion of the course you will know ho to:
- Take advantage of what the Internet offers your business as a cost effective marketing tool
- Structure your website content, navigation and design for maximum impact
- Integrate your online presence into your current marketing activities
- Incorporate a search engine optimisation strategy into your current marketing activities
- Build and retain customer relations online
Course Outline
- E-marketing Fundamentals
- E-Mail Marketing
- Your Website
- Search Engine Optimisation - SEO
- Search Engine Marketing (Pay Per Click)
- Connecting with your customers on-line
More Information
For direct facilitator call-back please complete this Direct Response Form
Or
Visit the Course Page for more detailed information.
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Leveraging the Vuvuzela's Online Visibility - www.redswhitesandblacks.com
For demonstrating the various elements of Internet Marketing, Search Engine Optimisation (SEO) and Social Media to Internet Marketing / e-Commerce students I deployed the Vuvuzelas for Africa Web 2.0 website.
Final Duration
Jun 17, 2010 - Jul 17, 2010
Youth Day project
This domain was registered in the beginning of 2009 (as a demonstration / learning site for one of my Internet Marketing students), but was under-utilized until 16 June 2010.
Wiht the 2010 FIFA World Cup in mind, and the popularity of the vuvuzela, I selected a predominately red , black and white theme to create the Vuvuzelas for Africa concept website on Youth Day 2010.
Search Engines Indexing
After the removal of old blog posts / pages a couple of months ago the domain was re-registered for indexing with Bing, Google and Yahoo. With this done the content strategy was deployed and various SEO deployments were added to leverage the online visibility.
In the first week the website registered more than 3 500 unique visitors from 110 countries - (final statistics to be updated soon). After re-indexing the domain with various Affiliate Marketing / SEO / Social Media elements were added into the back-end to enhance dynamic content and blogosphere deployments.
Project life cycle - One month
I did not foresee the life cycle of this project to extend much further than the end of the 2010 FIFA World Cup. The exposure and syndication to global Internet Marketing, SEO and Social media provided for leveraged visibility considering the content theme - The vuvuzela - as a relatively new search phrase in the Search Engines.
The Vuvuzelas for Africa project demonstrated the convergence of Internet marketing, SEO and Social Media when the online world shares a common and trending interest. Especially when both from a notorious and 'want to know more' perspective,
Various targets for the Vuvuzelas for Africa project were detailed, but it must be added that global interest surpassed all xpectations as the world searched for various categories of vuvuzela information.
Total Unique Visitors: 7 487
Vuvuzela for Africa Final Google Analytics Reports
| Overall Statistics | Google Analytics 1 |
| Overall Visitors | Google Analytics 2 |
| Traffic Sources | Google Analytics 3 |
Please note: New project on same domain London Flame 2012
Vernon Chalmers Internet Marketing / SEO Course, Consulting and Workshop training options
Vernon Chalmers will be presenting a two-day e-Marketing Essentials courses for Kumalogreen in Johannesburg at the Benvenuto Conference Centre on 19 / 20 July 2010.
Three years of extensive online marketing / SEO research and on-site SME consulting is packaged into this hands-on course which focuses on various elements of Internet Marketing / organic SEO analysis, preparation and practice.
Visit the Kumalogreen E-Marketing short course page for more information on current and future Johannesburg courses.
Similar group and one-on-one training courses/ workshops are available in the Western Cape. Visit the course or workshop sections for more information.
