Vernon Chalmers

All Vernon Chalmers Internet Marketing short courses and workshops are designed to cover the following learning elements:

• Private or group facilitation
• Introductory to advanced
• Modular over a three month period or select a 12-hour workshop
• Add own specific learning / corporate requirements
• Covering up-to-date SEM and SEO practises and techniques

Core short course modules

• Internet marketing fundamentals
• Internet marketing and advertising strategy
• Website and blog congiguration
• Search Engine Optimisation
• Google Webmaster Tools
• Internet Marketing planning
• Online marketing and advertising deployment
• Online PR and social media planning
• Campaign management
• Statistical and performance measurement

Advanced modules (optional to course or facilitated as workshop)

• Business and social blogging
• Increasing online visibility
• Advanced social media applications (Facebook and Twitter) - New
• Website and ecommerce KPI's and Analytics (strategy / setup / metrics) - New

Visit the Course Page for more information or Contact Us for specific tailor-made requirements.

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