Vernon Chalmers

How to use the most powerful marketing tool available - the secrets to effectively marketing on the Internet.

E-marketing is your most powerful, cost effective marketing tool. Gain insight into proven, effective and profitable internet marketing tips, tactics and tools that will help you achieve your online goals.

Who should attend?

The course is designed for both marketing professionals and non-specialists, who would like to gain insight into the latest e-marketing concepts and tactics

What will I learn?

On completion of the course you will know ho to:

• Take advantage of what the Internet offers your business as a cost effective marketing tool
• Structure your website content, navigation and design for maximum impact
• Integrate your online presence into your current marketing activities
• Incorporate a search engine optimisation strategy into your current marketing activities
• Build and retain customer relations online

Course Outline

• E-marketing Fundamentals
• E-Mail Marketing
• Your Website
• Search Engine Optimisation (SEO)
• Search Engine Marketing (Pay Per Click)
• Connecting with your customers on-line

Visit the Course Page for course dates and / or to request an E-Marketing Essentials course brochure.