Lessons learned and advice to others about building and operating their own website
This was one of the questions asked by my hosting and CMS provider - Doodlekit - in their preparation of a detailed profile on the Vernon Chalmers website.
Lessons learned and advice to others about building and operating their own website
The website became an extension of my business, persona and service delivery standards and therefore required mindfulness in all content, news and product updates.
Know your target audience before attempting to communicate content and news to them. This will assist in information that is more relevant to increase return visitors and sales conversions.
Any website should be developed on traditional business and marketing principles. Set key targets and regularly track visitor behaviour to enable a good understanding of the pages they visit. This in turn will assist in tweaking content to be even more effective.
Very important is to register a website with your own domain name – I suggest that free plan users (on the Doodlekit platform as well) should at least take a Simple Plan to take advantage of the custom domain offer. Allow three to six months of active search engine indexing and SEO to gain substantial momentum with keywords, blog posts and general content searches.
A successful website takes time to develop and your site’s Internet Marketing and SEO is forever a work in progress.
Regularly update your website with new content, news and relevant advertising is mandatory for SEO and keeping visitors interested in returning to your website.
Post a Comment