Private Internet Marketing and SEO short course
Increase your personal and / or business value through effective online positioning of your website supported by a professional online marketing and advertising strategy.
Target Audience (Western Cape / Cape Peninsula)
Small business owners and entrepreneurs with or without a website. Or marketing and public relations practitioners who requires a good understanding of current online marketing and advertising methodology.
Course Outline
- Internet marketing fundamentals
- Internet marketing & advertising strategy
- Website building & configuration
- Search Engine Optimisation
- Google Webmaster Tools
- Internet Marketing Planning
- Tactical Deployment
- Web PR / Social Media
- Campaign Management
- Statistical / performance measurement
Delivery: Up to 40 contact hours
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Free Website: Own domain name registration (.com) and Business Plan website included in the course (terms and conditions will apply). This offer is valid for three months where after certain hosting rates will apply. Follow the link to the Business Plan option. Ignore the costing for three months as it is inclusive in the course fee.
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