Vernon Chalmers

Vernon Chalmers will be presenting a part time 20-hour SEO for Online Visibility short course at Cape Peninsula University of Technology's Graduate Centre for Management (Green Point Campus) on Saturday mornings from 18 September 2010.

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Learn why and how to optimise your website and web presence. Consultants, small business owners, entrepreneurs, marketing and public relations practitioners must have a hands-on SEO capability for optimising brands, blogs and websites.

Core learning areas

• Understanding of the online marketing / social media environment
• Developing an Internet Marketing plan for your brand / business / department
• Preparing a blog / website for leveraging online visibility
• Search Engine Marketing and Search Engine Optimisation (SEO)
• Content and blogging strategy / deployment / curation
• Analytics - measuring online visitation

Motivation for the design / development of this course
This course was designed and developed by Vernon Chalmers after years of extensive online application and research involving the following areas:

• SEO / SEM models and application
• Client needs-analysis and website development
• Private SME consultations / training sessions
• Social Media strategy and day-to-day deployment
• Various academic and business courses / presentations
• Development of a results-driven training / execution model

Download / view the official CPUT short course outline

Course Fee
R3000-00 per person

Registration and payment
To be facilitated via the GCM of CPUT
Tel: 021 460 4284 / 8316
GCM Short course application 

Contact Vernon Chalmers more information

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