Vuvuzelas for Africa - Project Conclusion with Google Analytics
Leveraging the Vuvuzela's Online Visibility - www.redswhitesandblacks.com
For demonstrating the various elements of Internet Marketing, Search Engine Optimisation (SEO) and Social Media to Internet Marketing / e-Commerce students I deployed the Vuvuzelas for Africa Web 2.0 website.
Final Duration
Jun 17, 2010 - Jul 17, 2010
Youth Day project
This domain was registered in the beginning of 2009 (as a demonstration / learning site for one of my Internet Marketing students), but was under-utilized until 16 June 2010.
Wiht the 2010 FIFA World Cup in mind, and the popularity of the vuvuzela, I selected a predominately red , black and white theme to create the Vuvuzelas for Africa concept website on Youth Day 2010.
Search Engines Indexing
After the removal of old blog posts / pages a couple of months ago the domain was re-registered for indexing with Bing, Google and Yahoo. With this done the content strategy was deployed and various SEO deployments were added to leverage the online visibility.
In the first week the website registered more than 3 500 unique visitors from 110 countries . After re-indexing the domain with various Affiliate Marketing / SEO / Social Media elements were added into the back-end to enhance dynamic content and blogosphere deployments.
Project life cycle - One month
I did not foresee the life cycle of this project to extend much further than the end of the 2010 FIFA World Cup. The exposure and syndication to global Internet Marketing, SEO and Social media provided for leveraged visibility considering the content theme - The vuvuzela - as a relatively new search phrase in the Search Engines.
The Vuvuzelas for Africa project demonstrated the convergence of Internet marketing, SEO and Social Media when the online world shares a common and trending interest. Especially when both from a notorious and 'want to know more' perspective,
Various targets for the Vuvuzelas for Africa project were detailed, but it must be added that global interest surpassed all xpectations as the world searched for various categories of vuvuzela information.
Total Unique Visitors: 7 487
Vuvuzela for Africa Final Google Analytics Reports
| Overall Statistics | Google Analytics 1 |
| Overall Visitors | Google Analytics 2 |
| Traffic Sources | Google Analytics 3 |
Please note: New project on same domain London Flame 2012
Vernon Chalmers Internet Marketing / SEO Course, Consulting and Workshop training options
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